Marketing Manager - Yours Truly DC

Property Yours Truly
Posted Date 1 week ago(6/20/2022 10:15 AM)
Sales & Marketing

Job Summary

Marketing Manager provides thought leadership on all aspects of marketing by remaining current on trends, our competitive landscape, and best practices. Responsible for developing and implementing marketing strategy for Yours Truly DC including deployment of strategies and tactics across different platforms.

Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, aggregate market share, and structure broader brand awareness.

Additional Information


  • Minimum 3 years marketing experience in the hospitality industry both traditional media and ecommerce
  • Ability to proactively project manage
  • Digital marketing skills including analysis and execution
  • Experience in developing zero based marketing and media plans
  • Experience in managing budgeted funding
  • Ability to identify new targeted demographics and deploy strategies to shift market share
  • Ability to identify and negotiate brand aligned partnerships
  • Experience in managing 3rd party firms such as public relations, social media and creative
  • Skilled in social media strategy
  • Flexible, Strategic and dynamic Thinker
  • Excellent working knowledge of Microsoft office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator.
  • Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.
  • Ability to effectively communicate and influence key leaders in the organization.
  • Strong interpersonal/communication skills



  • Manage the agencies for additional collateral design, printing and any other promotional requirements.
  • Organize special events that will generate great press and PR.
  • Research and identify co-marketing companies that will complement the hotel brand and institute programs or events that will generate buzz.
  • Create and curate unique lifestyle programming in coordination with the hotel leadership team that can then be used in PR articles and social media activity.
  • Manage the PR agencies ensuring objectives, strategies and road maps are executed in a timely manner.
  • Monitor in hotel Marketing and Brand Standards to ensure compliance.
  • Co-ordinate with Director of Sales and Marketing & DORM integrating branding efforts to e-Marketing and paid on-line advertising strategies (i.e. PPC keyword submissions, e-Blasts, e-Brochures/modules, e-Proposals) throughout all other communication vehicles (social media, PR, blog content, direct mail, etc.).

  • Support website blogs and manage the content strategy in conjunction with Director of Sales and Marketing.
  • Develop relevant promotions and packages as a result of PR and other marketing initiatives.
  • Manage marketing plans i.e. advertising (off line) and co-ordinate on online marketing activity if required with Director of Sales & Marketing.
  • Oversee hotel photo shoots and manage photo libraries.
  • Develop and implement property marketing partnership opportunities and continuously focus on marketing initiatives to create customer loyalty and increase market share.
  • Monitor on online reputation management and messaging on 3rd party sites to ensure communications are as per the brand and drive online content social media opportunities.
  • Provide support in strategic planning, market research, presentation development and any other additional requests as per Senior Management.
  • Create monthly reports to track the success of campaigns.
  • Create all branded presentation documents, ensuring they are in the appropriate brand format.

Property Details

Located just 5 mi from the Ronald Reagan Washington National Airport, this hotel has a modern gym and several dining options. Each room has a tea/coffee maker.

This Washington, DC hotel is 1.1 mi from the White House and within a 2.5 mi radius of the Newseum and the International Spy Museum.

Company Overview

As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in 49 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.


After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:

  • Now offering Daily Pay! Ask your Recruiter for more details
  • Medical, Dental, and Vision Coverage
  • Short-Term and Long-Term Disability Income
  • Term Life and AD&D Insurance
  • Paid Time Off
  • Employee Assistance Program
  • 401k Retirement Plan

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